The Strategic Plan for Tourism 2018-2025

The Strategic Plan for Tourism 2018-2025 will have the contribution of 1,500 experts for its research

The final plans for the document will be finalised in December according to the Government of the Canary Islands.

Isaac Castellano, The Minister of Tourism, Culture and Sports of the Government of the Canary Islands announced at a meeting at the Elder Museum in Gran Canaria to members of the Canarian Tourism Council, the finalising of the drafting of the strategic plan of the Canary Islands for Tourism 2018-2025 in December this year and will have the participation of 1,500 experts for its preparation which include, sector leaders and representatives of the Canarian Society and the tourism sector.

The Minister of Tourism, Culture and Sports goes on to say, “the objective is that this plan allows us, as a society, to define, formalise and plan a coordinated set of actions, plans and programs (public and private) of the tourism sector, other sectors and of society, in general”.  “In short, a common road map that puts us in the most appropriate position to achieve our own objectives in relation to tourism in the Canary Islands in the future”. He explains the plan also aims that “the territory and its sustainability cease to be an objective to become an identity element of the future of our Archipelago,” “Extending the benefits of tourism to the whole society, with the aim of increasing their quality of life, is consolidated as an inalienable objective.  Tourism must take a step forward and turn the activity into the centre of the social development of the Islands, encouraging and provoking the distribution of well-being, and elevating for it the territorial self-esteem of the residents”.

Drafting of the Plan

The UTE inAtlas-LPA-Mcrit is responsible for drafting the Canary Islands Strategic Plan for Tourism 2018-2025  it is made up of three companies: Intelligent Atlas SL (inAtlas),BigData Consulting and technology company and location analytics, specialised in planning of tourist destinations, which has developed and manages a proprietary technology that increases the speed of Geo-spatial data processing, decreasing the costs of infrastructures, allowing everybody access Location Intelligence; Laboratorio de Planeamiento Arquitectura SL (LPA), an urban planning company specialized in the implementation of technology and eco-efficient logistics in the territory; and, finally, MCRIT, SL engineering specialized in mobility and regional territorial planning.

The Deputy Minister of Tourism, Cristobal de la Rosa goes on to explain, “It is a team that has a deep knowledge of the tourist territory and has already developed more than 20 territorial strategic plans in tourism destinations, also have a high knowledge of the environmental sphere of the territory and more than 50% of these professionals are native of the Canary Islands, so they are perfect connoisseurs of our idiosyncrasies”

Luis Falcon the director of the UTE inAtlas-LPA-Mcrit explained that the plan must accommodate two major elements:  economic activity and its management, and the territory and its governance.  In this way, “the writing process will be elaborated in three phases: the first one consists in the analysis of context, both of the antecedents and of the state of the destination at present, as well as of the opportunities and future challenges, a phase that it is already elaborated and that makes it possible for us to start with the participatory process”.

Falcon added that this proactive process will be divided into four monumental lines of work: 75 interviews with sector experts from the public and private sector, six technical work tables, seven cross-cutting tables, one per island and finally, 100 surveys and online interviews with sector experts. The last phase will consist of 7 on-site electronic voting (also one for each island) of 1,400 experts and representatives of the territory and tourism agents. “Its about making a plan that takes into account the different realities that occur in the Islands, and the different areas in which the tourism activity affects”.

Matters to be raised within the six technical work tables are: environmental and sustainability aspects; promotion; governance; legislation and ordination; connectivity and mobility and technology and knowledge. 

Finally, the month of December will be devoted to the drafting of the Canary Islands Strategic Plan for Tourism 2018-2025, which will include its strategic axes, the programs that will be carried out, the specific actions that will compose them and their temporary prioritisation, both in the autonomous community and in the island.

Watch this page for further updates regarding the progress of this epic development.